Can a Changeable-copy Sign Help a Business?

A car wash in California had a two-color, freestanding, rectangular ground sign. It replaced it with a sign of the same proportion, which constituted a multi-color, dimensional cabinet sign on a pole, with a manual, changeable-copy sign below it. The sign cost $15,000. In the first year after the new sign was installed, gross revenue […]

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Does a Sign Loss Hurt Multiple Businesses and the Community?

In the mid-1990s, Terry Shulman’s was a successful drug store in the Gulf Gate Mall in Sarasota, Florida. Located in the back side of the mall, it couldn’t be seen from either of the two major arterial roads. However, it paid $3,500 for a freestanding pole sign. Its retail sales had increased 10-18% since it had relocated to […]

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