An article about the past and future development of the CoSign program, which promotes economic development in communities by uniting designers, fabricators and end users to produce better signs, has been published in the March 2017 issue of Signs of the TImes magazine. Authored by FASI Executive Director Wade Swormstedt, the article outline the three iterations of the CoSign program in the Greater Cincinnati area, and the genesis of the program being instituted nationally this year. You can read the entire article at http://www.signweb.com/content/cosign-goes-national
Nate Kaeding is the Iowa City Downtown District’s retail development coordinator. He and other representatives from his city came to the American Sign Museum on February 20-21, 2017 to attend the CoSign workshop. CoSign is a program that connects merchants, designers and fabricators in order to create new and better signs, and promote economic development in communities.
Nate wrote a guest editorial for the Iowa City Press-Citizen’s February 21 edition under a headline of “2017 is the year of the projecting sign.” He writes abut the importance of having appropriate signage, and how Iowa City has changed its sign code to allow this. A portion of his editorial reads: ” The new creative signage will enhance the aesthetic and mood of downtown and add to our unique sense of place. This all will equate to more repeat customers at the stores, word-of-mouth marketing and economic vitality.”
To read the entire editorial, go to http://icp-c.com/2m5f3Mh
Atlas Obsura, a compilation of “over 600 of the most curious and unusual destinations around the globe,” reached #1 on the New York Times best-seller list, even though it was only published in September 2016. It includes places of interest on every continent (yes, even several items from Antarctica!), and it includes a feature on the American Sign Museum, which it describes as “crammed with fiberglass mascots, neon marquees, and hand-painted 19th-century signs advertising cobblers, druggists, and haberdashers.” Available virtually everywhere, the book will soon be in stock at the American Sign Museum.
The American Sign Museum (ASM), Cincinnati, has announced that its CoSign community-revitalization program, which partners local business owners with artists and sign companies to create new signage, is being replicated in in six cities nationwide, announced Tod Swormstedt, Executive Director of the ASM.
ASM first introduced the program in 2012 in Cincinnati’s Northside community, in which 10 businesses received free signs while working with a designer and fabricator.
Funding came from the Carol Ann and Ralph V. Haile/U.S. Bank Foundation, as well as an ArtPlace grant. A second iteration of CoSign occurred across the Ohio River in Covington, KY in 2013. That program was additionally supported by an Our Town grant from the National Endowment for the Arts. The ArtPlace grant included the creation of a “toolkit,” so CoSign could be replicated elsewhere.
The six communities and the local sponsoring organizations are:
Alachua (FL) Chamber of Commerce for its downtown historic district.
The ArtPop Street Gallery for the Community Arts Organization in Charlotte, NC
Downtown Evanston, IL
The Historic Valley Junction Foundation in West Des Moines, IA
The Iowa City Downtown District
Uptown United Community Economic Development Organization (Chicago)
Two-day workshop for the groups will be held at the ASM in February 2017. The 6-7-month CoSign process will commence in March, with the ultimate unveiling of 10-12 signs in each community.
The 10 signs from the Northside CoSign program can be viewed online at https://visualingual.wordpress.com/2012/11/27/cosign-signage-in-cincinnatis-northside/
For more information, contact Tod Swormstedt at (513) 701-2183 or firstname.lastname@example.org.
The American Sign Museum (ASM) (www.americansignmuseum.org) has been compiling information about signage-restoration projects throughout North America for approximately a year. ASM Founder Tod Swormstedt touched on these initial efforts at the National Signage Research & Education Conference held at the University of Oklahoma on October 10-12, 2015. Future possibilities include a group and/or event devoted to sign restoration. Lisa Peterson, the marketing manager at Federal Heath, a 115-year-old sign company headquartered in Oceanside, California, wrote about this on LinkedIn. To read her post, go to https://www.linkedin.com/pulse/putting-out-sos-save-old-signs-lisa-peterson?trk=eml-b2_content_ecosystem_digest-network_publishes-49-null&midToken=AQEugkdwuhaetw&fromEmail=fromEmail&ut=2z-rvIuuhfE7g1