Lighting and Illumination

The primary purpose of signage is to communicate to your targeted audience in a legible, readable and conspicuous manner while remaining pleasing to the eye. To accomplish this task during all hours, your signs must be illuminated. For the follow reasons, give careful thought to your choice of signage lighting and source of illumination: A […]

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Evaluating Your Business Location’s Signage Needs

Before a business owner puts up a sign, it is extremely important for that owner to evaluate the business and its location in terms of its signage needs. Carefully review and consider these criteria before designing your sign: The type of business you operate The type of street Approximate speed of traffic Obstructions Business setback […]

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Placement Matters

Even an attractive, expensive sign will not build business if it can’t be detected and read in sufficient time to safely exit traffic and make a stop. It must be the right sign to enhance business profitability. Background: The Belmont Auto Spa in southern California (a car wash business) is ideally located on a busy, […]

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Understanding the Value of Signage

There is an old axiom that the three keys to successfully selecting real estate are “location, location and location”. The three keys that guide the successful selection and development of commercial properties are Visibility, Accessibility and Parking. An effective, on-premise sign is a critical component of visibility, and the sign should receive the same careful […]

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How business profitability is enhanced by effective quality signage.

Frenchy’s Bistro Background: Frenchy’s Bistro is a small restaurant in southern California specializing in authentic French cuisine. Frenchy’s fronts a busy local business street, with only a sidewalk between the building facade and street curb. The location had a small, tri-colored canopy, barely projecting from the building. Only the front of the canopy contained the […]

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Sign Design Tips for the Sign User

Keep it visible and legible. Remember that people of all ages are looking through a windshield, in traffic, day and night. They must be able to see and read your sign easily. Save the details for the sale. Don’t attempt to sell them with information on the sign — save that information until they are […]

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What Does a Sign Company Do?

Your signage is your first — and one of your best — opportunities to communicate with the public. Signage must be effectively designed, well manufactured and correctly installed to optimize your message. From a business perspective, a sign is not best viewed as an expense, but as an investment. You pay for the sign once, yet, […]

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Signage Sourcebook (2003)

US Small Business Administration’s Guide for Sign Use.   01_cover 02_forwrd_acknwl_&_contents 03_science_intro 04_science_chapt_1 05_science_chapt_2 06_science_chapt_3 10_science_chapt_7 11_science_chapt_8 12_value_intro 13_value_chapt_1 14_value_chapt_2 15_value_chapt_3 16_value_chap_4 17_value_chapt_5 18_value_chapt_6 19_value_chapt_7 20_legal_intro 21_legal_chapt_1 22_legal_chapt_2 23_legal_chapt_3 24_legal_chapt_4 25_legal_chapt_5 26_legal_chapt_6 27_legal_chapt_7 28_legal_chapt_8 29_legal_chapt_9 30_legal_chapt_10 31_legal_chapt_11 32_legal_chapt_12 33_policy_intro 34_policy_chapt_1 35_policy_chapt_2 36_policy_chapt_3 37_policy_chapt_4 38_policy_chapt_5 39_policy_chapt_6 40_policy_chapt_7 41_policy_chapt_8 42_policy_chapt_9 43_policy_chapt_10 44_policy_chapt_11 45_policy_chapt_12 46_policy_chapt_13 47_glossary 48_index

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Signage Quarterly – Vol 2 – No 1 – March 1979

Technical Criteria for Signage.  A Rationale for the Height of Freestanding Signs for Vehicular Traffic; Vision Factors and Directional Traffic Signals; A Sample Corporate Identification Program. Signage Quarterly is a series of manuscripts specifically tailored for the on-premise or business sign community. Each issue is designed to offer insight into specific problems in the sign community. Download Signage […]

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