Signage Sourcebook (2003)

US Small Business Administration’s Guide for Sign Use.   01_cover 02_forwrd_acknwl_&_contents 03_science_intro 04_science_chapt_1 05_science_chapt_2 06_science_chapt_3 10_science_chapt_7 11_science_chapt_8 12_value_intro 13_value_chapt_1 14_value_chapt_2 15_value_chapt_3 16_value_chap_4 17_value_chapt_5 18_value_chapt_6 19_value_chapt_7 20_legal_intro 21_legal_chapt_1 22_legal_chapt_2 23_legal_chapt_3 24_legal_chapt_4 25_legal_chapt_5 26_legal_chapt_6 27_legal_chapt_7 28_legal_chapt_8 29_legal_chapt_9 30_legal_chapt_10 31_legal_chapt_11 32_legal_chapt_12 33_policy_intro 34_policy_chapt_1 35_policy_chapt_2 36_policy_chapt_3 37_policy_chapt_4 38_policy_chapt_5 39_policy_chapt_6 40_policy_chapt_7 41_policy_chapt_8 42_policy_chapt_9 43_policy_chapt_10 44_policy_chapt_11 45_policy_chapt_12 46_policy_chapt_13 47_glossary 48_index

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Signage Quarterly – Vol 2 – No 1 – March 1979

Technical Criteria for Signage.  A Rationale for the Height of Freestanding Signs for Vehicular Traffic; Vision Factors and Directional Traffic Signals; A Sample Corporate Identification Program. Signage Quarterly is a series of manuscripts specifically tailored for the on-premise or business sign community. Each issue is designed to offer insight into specific problems in the sign community. Download Signage […]

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The Sign User’s Guide – A Marketing Guide (1988)

Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]

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What’s Your Signage? (2004)

How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage? Download

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Analysis of Legal and Legislative Strategies

mThe following article originally appeared in the August 1987 issue of Signs of the Times magazine. By R. James Claus, Ph.D., Karen E. Claus, Ph.D. Donald W. Large, L.L.B. The history of sign-control legislation shows that certain approaches are successful and produce fair regulation, which benefits the entire community. Industry representatives who utilize positive strategies […]

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The Fallacies of Signs, Amortization and Traffic Accidents

Some Policy Considerations For Sign Legislation The following article originally appeared in the September 1973 issue of Signs of the Times magazine. By Dr. R. James Claus Opponents of commercial signage in general and of billboards have recently opined that limiting the “proliferation of signs” in our society is necessary because signs cause “information overload.” […]

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Texas/Pennsylvania DOT Studies Says Clearview Font Improves Sign Legibility

A study conducted jointly by the Texas and Pennsylvania Departments of Transportation in April 2006 concluded the Clearview font increased the visibility distance for drives by 12% versus the existing Series E Modified font. In 1994, the Federal Highway Administration determined highway signs were no longer visible enough for a population that included older drivers. Over the next […]

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Will GPS Make Signs Obsolete?

In 2008, a satellite-navigation specialist, Colin Beatty, presented a 27-slide PowerPoint presentation to the Sign Design Society, England’s leading environmental graphic design association. He asked the rhetorical question in his title:.  “Could personal navigation systems herald the demise of much fixed signage?” In a column published in The Slate, author Julia Turner explores this question […]

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