The Economic Value of On-Premise Signs (1983)

Topics include: The Public Attitude Towards On-Premise Signs: Mobile Shopping, Comparison Shopping, Measuring Public Approval, Vital Role of Signs. Types of Information the Public Would Like To See On Signs: The Independent’s Problem, Brand Consciousness, Information Desired, Banks, Motels, Service Stations. Business Owners’ Attitudes Toward Their Signs: Importance to Customers, Effect of Removal or Alteration, […]

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Signage Sourcebook (2003)

US Small Business Administration’s Guide for Sign Use.   01_cover 02_forwrd_acknwl_&_contents 03_science_intro 04_science_chapt_1 05_science_chapt_2 06_science_chapt_3 10_science_chapt_7 11_science_chapt_8 12_value_intro 13_value_chapt_1 14_value_chapt_2 15_value_chapt_3 16_value_chap_4 17_value_chapt_5 18_value_chapt_6 19_value_chapt_7 20_legal_intro 21_legal_chapt_1 22_legal_chapt_2 23_legal_chapt_3 24_legal_chapt_4 25_legal_chapt_5 26_legal_chapt_6 27_legal_chapt_7 28_legal_chapt_8 29_legal_chapt_9 30_legal_chapt_10 31_legal_chapt_11 32_legal_chapt_12 33_policy_intro 34_policy_chapt_1 35_policy_chapt_2 36_policy_chapt_3 37_policy_chapt_4 38_policy_chapt_5 39_policy_chapt_6 40_policy_chapt_7 41_policy_chapt_8 42_policy_chapt_9 43_policy_chapt_10 44_policy_chapt_11 45_policy_chapt_12 46_policy_chapt_13 47_glossary 48_index

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Signage Quarterly – Vol 2 – No 1 – March 1979

Technical Criteria for Signage.  A Rationale for the Height of Freestanding Signs for Vehicular Traffic; Vision Factors and Directional Traffic Signals; A Sample Corporate Identification Program. Signage Quarterly is a series of manuscripts specifically tailored for the on-premise or business sign community. Each issue is designed to offer insight into specific problems in the sign community. Download Signage […]

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Signage Quarterly – Vol 1 – No 3 – 1978 Glossary

This glossary of terms is the creates a standard for consistency in signage terminology. It not only defines technical terms which are used to refer to sign materials and manufacturing, but also explains legal terminology which is relevant to signage, as well as words used when discussing the advertising functions of signs. It is hoped that these definitions will […]

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The Sign User’s Guide – A Marketing Guide (1988)

Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]

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