Evaluating Your Business Location’s Signage Needs

Before a business owner puts up a sign, it is extremely important for that owner to evaluate the business and its location in terms of its signage needs. Carefully review and consider these criteria before designing your sign: The type of business you operate The type of street Approximate speed of traffic Obstructions Business setback […]

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Types of Signage

Signs are expanding communication media that respond to our mobile lifestyles. Signature buildings such as the widely recognized McDonalds restaurant building designs are signs. A facelift to a building such as the old, western-village false storefronts is also considered a sign. Thoughtful use of the visibility features of your business site expands your ability to […]

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Placement Matters

Even an attractive, expensive sign will not build business if it can’t be detected and read in sufficient time to safely exit traffic and make a stop. It must be the right sign to enhance business profitability. Background: The Belmont Auto Spa in southern California (a car wash business) is ideally located on a busy, […]

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Understanding the Value of Signage

There is an old axiom that the three keys to successfully selecting real estate are “location, location and location”. The three keys that guide the successful selection and development of commercial properties are Visibility, Accessibility and Parking. An effective, on-premise sign is a critical component of visibility, and the sign should receive the same careful […]

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Why Use Signage?

“Why should I have a sign?” is often asked by business owners. The answer will vary depending on your business type and format. In a highly impulse-oriented business, good signage can be the difference between  success or failure. The profile of your trade area also impacts your signage needs. Good signage can increase a business’ opportunity […]

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Trademarks and Logos – Federal Preemption (Lanham Trademark Act)

The Lanham Trademark Act, at 15 U.S.C. 1121, prohibits states, and their political subdivisions, from requiring alteration of federally registered names, marks and colors where included within the registration. The decisions in two recent federal cases concerning the Lanham Act have split on whether the Act preempts a local government’s ability to foreclose the display […]

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Sign Glossary

ADVERTISING MEDIA: The means by which an advertising message is carried to potential customers, including the Internet, magazine, newspaper, radio, signage and television. AESTHETICS: A term dealing with form, design and/or quality of construction of a particular sign, building, site or structure, that presents a judgmental statement concerning the level of beauty or artistic value. […]

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How business profitability is enhanced by effective quality signage.

Frenchy’s Bistro Background: Frenchy’s Bistro is a small restaurant in southern California specializing in authentic French cuisine. Frenchy’s fronts a busy local business street, with only a sidewalk between the building facade and street curb. The location had a small, tri-colored canopy, barely projecting from the building. Only the front of the canopy contained the […]

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Sign Design Tips for the Sign User

Keep it visible and legible. Remember that people of all ages are looking through a windshield, in traffic, day and night. They must be able to see and read your sign easily. Save the details for the sale. Don’t attempt to sell them with information on the sign — save that information until they are […]

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