Can a Changeable-copy Sign Help a Business?

A car wash in California had a two-color, freestanding, rectangular ground sign. It replaced it with a sign of the same proportion, which constituted a multi-color, dimensional cabinet sign on a pole, with a manual, changeable-copy sign below it. The sign cost $15,000. In the first year after the new sign was installed, gross revenue […]

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How Did One Car Dealer Succeed When Three Others had Failed?

Melvin Tuchez worked as an employee in the auto-sales business, and then he purchased his own dealership, Aztec Motors, in San Fernando, California. He believed three other auto-sales companies on the same site had failed due to inferior branding and weak management. He immediately began spending $16,000 per month on print and on-air advertising. A […]

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What Has Senator Orrin Hatch Said about Signage?

In 1998, the former Signage Foundation for Communication Excellence presented its National Sign Users’ Conference on Sign Regulation and Marketing, in conjunction with the International Sign Association and its Sign Expo ’98 tradeshow. The keynote speaker at the conference was Senator Orrin Hatch (R-UT). The following are some highlights from his address. “My topic today […]

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What Does Amortization Mean for Signage?

Amortization concerns the compensation for a┬ásign that is no longer in compliance when a sign code changes. The theory is, if a sign is allowed to exist for a certain period of time, the owner of it will recoup their investment before the sign has to be removed, which is a way of circumventing the […]

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Where Can I Find a Model Sign Code?

Several model sign codes have been published, and many can be viewed in their entirety. Here are a few of them. From The Sign Research Foundation http://www.signresearch.org/research-sign-codes/ From the United States Sign Council http://www.usscfoundation.org/USSCModelOn-PremiseSignCode.pdf From the International Sign Association https://www.signs.org/Portals/0/PDF/pdf2016/Model_Sign_Code_Legal_Tech_Exploration_On-Premise_Sign_Regs.pdf

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