The Academic Advisory Council for Signage Research and Education Launches

AACSRE News

The Academic Advisory Council for Signage Research and Education (AACSRE) has now posted its website, www.aacsre.org. It has announced its 17-member Board of Directors, which includes Chairperson Dawn Jourdan (University of Oklahoma) and Executive Director Patty Herbin.

Full list of Board members here. 

AACSRE will soon be producing an academic publication called the Interdisciplinary Journal of Signage and Wayfinding.

The new AACSRE logo was designed by Cece Wang, a joint Ph.D. student and research assistant at the University of Cincinnati who is working on healthcare service design and system design research.

The Boots is Back …in all its Neon Glory!

 It was a beautiful warm day on April 9 in Carthage — both literally and figuratively ….. as an estimated 200 people turned out for the grand relighting of the architectural neon on the original front 1939 building. About one-third of those attendees were Route 66 roadies who came from several states for this special event, and the remainder were residents from the community, where it had been highly publicized. Fox News and representatives from the Carthage Press and Joplin Globe were also there.

The ceremony began with a beautiful rendition of “America the Beautiful” by the Carthage Middle School Chorus, which also sang the National Anthem after the raising of the flag by members of the Carthage VFW.

That was followed by a recognition of several individuals and local retailers who helped to stage the event …… and an expression of appreciation for the eight individuals who provided vintage cars on site to augment the setting and character of that Mother Road era in which the Boots Court flourished — including Ron Jones’ 1956 Chevy (it was Ron who had provided the financial support to restore the Boots Court neon sign just three years ago) and a classy 1949 two-tone green Hudson pick-up owned by Jim Woestman, the previous Carthage mayor in 2006-2010.

It was current mayor Mike Harris who led off the short list of speakers, followed by Michelle Hansford, the well-known 30-year veteran curator of the Powers Museum in Carthage. She actually spoke on behalf of the Jefferson Highway Association, which will have its 6th annual convention in Carthage in just three weeks from now. Back in the heyday of Route 66, it and US Highway 71 (aka the Jefferson Highway “from Pine to Palm”) crossed at the corner where the Boots Court was located — hence Arthur Boots declared that his motel was located at the “Crossroads of America.”

The final speaker was Tom Pike, who (as President) spoke on behalf of the Route 66 Association of Missouri — whose Neon Heritage Preservation Committee (NHPC) had lent its support and assistance to the owners of the Boots for most of the project, and for this celebration event — and in fact its neon restorationist team member (David Hutson) actually restored the neon on the building.

After the awarding of numerous attendance prizes, a countdown ensued that led to the “flipping of the switch” at 8:08 pm, just before the onset of a brief light drizzle that came up unexpectedly. However that did not dampen the spirits of owners Debye Harvey and Pixie Bledsaw, who spoke to the crowd with great enthusiasm and delight, not only to see this brilliant and unique green neon relit, but in appreciation for the large crowd that showed up to share with them the return of the Boots in all its neon glory — “the Boots is Back” was heard more than once.

In addition to all the foregoing, the party was further augmented by refreshments, music, informational booths, a “signing wall” for attendees to offer their comments, and several commemorative souvenirs:  t-shirts, hat pins, magnets and key-chains. But the most cherished souvenir was a give-away ball-point pen that glowed when the button was pushed (in neon green, of course) and which was used by the crowd in a waving motion during the countdown — it was a novel idea and quite the sight to behold!

Congratulations to Debye and Pixie for staging an impressive relighting event for the Boots neon scene.

Jim Thole
Chairman of the NHPC