What Types of Lighting are used to Internally Illuminate Signs?

The three primary types have been fluorescent, neon and LEDs for at least two decades, but the ratio of each has drastically changed. An industry trade journal, Signs of the Times, has traditionally tracked these changes through industry surveys. Its most recent such survey was published in its March 2015 edition. It notes that in […]

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Will GPS Make Signs Obsolete?

In 2008, a satellite-navigation specialist, Colin Beatty, presented a 27-slide PowerPoint presentation to the Sign Design Society, England’s leading environmental graphic design association. He asked the rhetorical question in his title:.  “Could personal navigation systems herald the demise of much fixed signage?” In a column published in The Slate, author Julia Turner explores this question […]

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Penn State Study Examines Font Legibility

The Larson Transportation Institute at Penn State University conducted a study on font legibility through a grant from Gemini Inc. (Cannon Falls, MN), a manufacturer of dimensional letters. The following is the Executive Summary from the report. For information about the full report, contact Philip Garvey at pmg4@psu.edu. Background and objectives The enormous font selection […]

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What the Street Graphics Books Say About Signs

In 1971, the American Planning Association (APA) began distributing a book called Street Graphics and the Law, which was authored by Daniel Mandelker and William Ewald. It recommended the uncompensated taking of signs and governmental control of signs’ design, message and content. The authors stated that their conclusions were substantially based on 1956 research conducted […]

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What are Some Guidelines for Electronic Message Center Resolution?

A critical aspect of any sign is viewing distance. The appropriate amount of detail varies greatly, depending on the distance from which the sign will be viewed. In digital printing, this “resolution” is determined by “dots per inch,” or DPI. The more closely an image will be viewed, the higher its resolution needs to be, […]

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Can a Changeable-copy Sign Help a Business?

A car wash in California had a two-color, freestanding, rectangular ground sign. It replaced it with a sign of the same proportion, which constituted a multi-color, dimensional cabinet sign on a pole and a manual, changeable-copy sign below it. The sign cost $15,000. In the first year after the new sign was installed, gross revenue […]

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