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Texas/Pennsylvania DOT Studies Says Clearview Font Improves Sign Legibility

A study conducted jointly by the Texas and Pennsylvania Departments of Transportation concluded that the Clearview font increased the visibility distance for drives by 12% versus the existing Series E Modified font. In 1994 the Federal Highway Administration determined that highway signs were no longer visible enough for a population that included older drivers. Over […]

Sign Research Foundation Releases 4-Part Typography Executive Summary

“Typography, Placemaking and Signs,” the four-part white paper series originally released by the Sign Research Foundation in 2014, is now available, free of charge, in a four-page executive summary. Written by the Fashion Institute of Technology’s Craig Berger, and produced by SRF, the paper includes: The History of Typography and Place; Environmental Typography Best Practices; Typography […]

“10 Digital Signage Topics You Need to Know Before Buying” is Released

A guide, entitled “10 Digital Signage Topics You Need to Know Before Buying – The Complete Guide,” has been released by Agosto, Inc, a content-management-system (CMS) developer. Companies such as NEC, Intel, Best Buy for Business and Fastsigns participated in the creation of the guide. Each of the topics has its own chapter. They are: […]

Penn State Study Examines Font Legibility

The Larson Transportation Institute at Penn State University conducted a study on font legibility through a grant from Gemini Inc. (Cannon Falls, MN), a manufacturer of dimensional letters. The following is the Executive Summary from the report. For information about the full report, contact Philip Garvey at pmg4@psu.edu. Background and objectives The enormous font selection […]

Villanova Professor’s Study Examines Value of Illuminated On-premise Signs

Professor Charles R. Taylor,  a marketing professor at Villanova University, and a Research Fellow at the Center for Marketing and Policy Research, conducted a survey of business owners as to the value of illumination for their on-premise signs. Surveys were sent to 750 business owners, and 333 useable responses were received. Here are some of […]

Texas A&M Studies EMCs and Traffic Accidents

In 2012, Texas A&M University’s Texas Transportation Institute conducted a study to see if EMCs cause traffic accidents. Research included data from the FHWA’s own Highway Safety Information System (HSIS),a comprehensive database of crash records from several states. They identified 135 cites in which EMCs had recently been erected. Researchers used the empirical Bayes method […]