The Sign User’s Guide – A Marketing Guide (1988)

Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of Media Effectiveness, Groups Benefiting from Sign Advertising, Assessing the Signage Needs of a Business, Burden of Proof, Street Signage and Business Net Worth Analysis, Handicapped Signage. Download The Sign User's Guide - A Marketing Guide.

Posted in 1st Ammendment / Freedom of Speech, Amoritzation, Electronic Message Centers, Outdoor Advertising, Research, Sign Codes, Sign Library, Sign Questions Answered, Signs' Advertising Value, Temporary Signs, Traffic Safety, Visibility and Legibility, Wall Signs.