Iowa City Newspaper Lauds Projecting Signs Following CoSign Workshop at the American Sign Museum

Nate Kaeding is the Iowa City Downtown District’s retail development coordinator. He and other representatives from his city came to the American Sign Museum on February 20-21, 2017 to attend the CoSign workshop. CoSign is a program that connects merchants, designers and fabricators in order to create new and better signs, and promote economic development in communities.

Nate wrote a guest editorial for the Iowa City Press-Citizen’s February 21 edition under a headline of “2017 is the year of the projecting sign.” He writes abut the importance of having appropriate signage, and how Iowa City has changed its sign code to allow this. A portion of his editorial reads: ” The new creative signage will enhance the aesthetic and mood of downtown and add to our unique sense of place. This all will equate to more repeat customers at the stores, word-of-mouth marketing and economic vitality.”

To read the entire editorial, go to http://icp-c.com/2m5f3Mh  

 

Second FASI Scholarship Awarded to Texas A & M’s Madeline Hunter

The Foundation for the Advancement of the Sign Industry (FASI) has awarded its second $1,000 scholarship to a college student who is pursuing sign-related studies. Madeline Hunter, who is in her first year as a Master of Urban Planning student, will assist Dr. Dawn Jourdan, Executive Associate Dean of the school’s College of Architecture, in researching the sign-code development process. Hunter will interview planners nationwide about their creation and revision of sign codes.

FASI previously awarded a scholarship to Stephanie Onwenu, a junior at Michigan State University. FASI is offering these scholarships to member universities of the Academic Advisory Council for Signage Research and Education.   

Sign Research Foundation Releases 4-Part Typography Executive Summary

“Typography, Placemaking and Signs,” the four-part white paper series originally released by the Sign Research Foundation in 2014, is now available, free of charge, in a four-page executive summary.

Written by the Fashion Institute of Technology’s Craig Berger, and produced by SRF, the paper includes:

The History of Typography and Place;

Environmental Typography Best Practices;

Typography and the Code—ADA and Egress Codes;

and Typography Case Studies.

This executive summary highlights three key takeaways from the report:

  • Environmental typography is a natural outgrowth of the desire for people to explore and comprehend the outside world.
  • To successfully carry a message that resonates, typography must be successful on its own as well as integrated into a complete and effective overall design.
  • Codes and regulations apply to graphic information including symbols and type, and those who understand the intricacies and overlapping governance are usually the most successful.

The complete 54-page paper can be viewed at http://www.signresearch.org/wp-content/uploads/Typography-Placemaking-and-Signs.pdf

The Signage Foundation Inc. becomes the Sign Research Foundation

The Sign Research Foundation (SRF), formerly The Signage Foundation, has a new name, look and website (www.signresearch.org), but it will continue its mission of empowering communities through research on vibrant and effective sign strategies, systems and codes.

“The new name better aligns with our mission of focusing on research into signs,” said Sapna Budev, SRF’s executive director. “We will expand our work in bringing together academicians, influencers and the industry to develop and promote stronger communities.”

The new website hosts the SRF’s latest sponsored research, and icons on the website facilitate finding research under myriad topics: best practices, design, illumination, legal, placemaking, safety, sign codes, value of signs and wayfinding. Additionally, all of the research is listed alphabetically by title. All of the peer-reviewed research is available free of charge.

SRF will host its annual National Signage Research & Education Conference (NSREC) April 19 at the Mandalay Bay Convention Center in Las Vegas, and co-locate with the International Sign Association’s Sign Expo. Academicians will present current research, SRF’s research projects for 2017 will be outlined. This year’s NSREC will focus on the future of signage and anticipate how signs must adapt to function in the cities of the future.

Hacking of Electronic Billboards Reported in Augusta, Georgia

An electronic billboard owned by Be Still Displays was hacked on the night of January 28 on the main thoroughfare of Washington Road in Augusta, Georgia. A similar hacking occurred in Atlanta in 2015. As of Monday, January 31, neither the display owner, Chris Withers, nor the Richmond Count Sheriff’s Office, could explain how the hacking occurred.

A local television station, WRDW, reported that one billboard “showed a piece of jewelry and said “Look at that nice-a** jewelry. F****** sweet, isn’t it.” One image had the Starbucks logo on it and made a sexual reference.

Withers said he had to pay $10,000 to fix the problem, with new computers and an upgraded system with protection that will cost $2000 annually. He has owned 16 electronic billboards since 2010, and has been in the outdoor-advertising business for 20 years. To read two articles about the incident, go to http://www.wrdw.com/content/news/Washington-Road-billboard-gets-hacked-shows-curse-words-to-describe-jewelry-412169543.html