What are Some Guidelines for Electronic Message Center Resolution?

A critical aspect of any sign is viewing distance. The appropriate amount of detail varies greatly, depending on the distance from which the sign will be viewed. In digital printing, this “resolution” is determined by “dots per inch,” or DPI. The more closely an image will be viewed, the higher its resolution needs to be, […]

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Can a Changeable-copy Sign Help a Business?

A car wash in California had a two-color, freestanding, rectangular ground sign. It replaced it with a sign of the same proportion, which constituted a multi-color, dimensional cabinet sign on a pole, with a manual, changeable-copy sign below it. The sign cost $15,000. In the first year after the new sign was installed, gross revenue […]

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How Did One Car Dealer Succeed When Three Others had Failed?

Melvin Tuchez worked as an employee in the auto-sales business, and then he purchased his own dealership, Aztec Motors, in San Fernando, California. He believed three other auto-sales companies on the same site had failed due to inferior branding and weak management. He immediately began spending $16,000 per month on print and on-air advertising. A […]

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What Has Senator Orrin Hatch Said about Signage?

In 1998, the former Signage Foundation for Communication Excellence presented its National Sign Users’ Conference on Sign Regulation and Marketing, in conjunction with the International Sign Association and its Sign Expo ’98 tradeshow. The keynote speaker at the conference was Senator Orrin Hatch (R-UT). The following are some highlights from his address. “My topic today […]

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American Sign Museum Initiates Sign Restoration Compilation

The American Sign Museum (ASM) (www.americansignmuseum.org) has been compiling information about signage-restoration projects throughout North America. ASM Founder Tod Swormstedt touched on these initial efforts at the National Signage Research & Education Conference held at the University of Oklahoma on October 10-12, 2015. Future possibilities include a group and/or event devoted to sign restoration. Lisa Peterson, […]

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WRAPS Magazine Reports Increased Sales for Full/Partial Wraps

WRAPS 2016 magazine, in its 2016 State of the Wraps Industry Report, states that 73% of the 140+ respondents to its survey said they experienced “significant increases in sales over last year”, and 60% anticipate wrap sales to increase next year for full and partial wraps. Approximately one-third enjoyed sales increases in excess of 20%. […]

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