How Do to “Impulse” Buys Relate to Signs?

An “impulse” purchase is distinguished from a “destination” purchase. If you get into your car to specifically go to the hardware store, everything you buy there is a “destination” purchase because it’s why you drove your car. However, if, on your way home, you see a convenience-store sign that says “All two-liters $1,” and you stop […]

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Do Signs Help Non-profit Charities Raise More Money?

A Goodwill Industries store in Sarasota, FL was underperforming, even though it was located at an intersection through which 100,000 vehicles traveled on a daily basis. Other entities at the same intersection included a Wal-Mart, a Home Depot, a chain motel and a hospital/medical complex. Unfortunately, a canopy of trees blocked the Goodwill’s wall sign, […]

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